Brand System

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Source of truth: BSMS PROPOSAL GENERATOR.docx — Brand Standards section. Tokens flagged DO NOT DEVIATE.

Motto

Where clinical precision meets creative vision.

Wordmark

Text-based fallback until the SVG/PNG files arrive in /assets/brand/. Wordmark, Mark, and lockup variants will swap in without API changes.

Black SwanMedia Solutions
Black SwanMedia Solutions
Black SwanMedia Solutions
Black SwanMedia Solutions
Black SwanMedia Solutions

Mark (D · O · O)

Color Palette

Black
#0A0A0A
--bsms-black
Crimson
#CC0000
--bsms-crimson
Crimson Dark
#990000
--bsms-crimson-dark
Gold
#C9A64D
--bsms-gold
White
#FFFFFF
--bsms-white

Typography

Headlines — Instrument Serif

The Reality is brutal.

Body — Inter

Direct, plain English, no jargon. Confident not salesy. Every sentence earns its place.

Data — JetBrains Mono

$6,800 · 50% / 25% / 25% · 192.0.2.14

Voice

Do
  • · Direct, plain English
  • · Quote the client back to themselves
  • · Show the math
  • · Name the trade-off honestly
Don't
  • · Jargon, marketing-speak, hype
  • · Promise what tooling can't deliver
  • · Bury price in fine print
  • · Compete on feature count